AR glasses offer a hands-free, immersive experience, integrating digital content into real-world views, while smartphone AR makes augmented experiences accessible via familiar devices, enhancing daily tasks and consumer engagement. Both play vital roles in AR adoption.

Augmented Reality (AR) is transforming event engagement and marketing by making interactions more immersive and educational. By overlaying digital information onto the real world, AR enhances learning and retention, turning passive viewers into active participants. This technology not only improves cognitive processing but also boosts spatial awareness, aiding in the quick comprehension of complex information. In marketing, AR creates memorable experiences that go beyond traditional advertisements, enabling users to interact with products in dynamic, engaging ways. Overall, AR is a crucial tool in modern event management and marketing, significantly enhancing both audience engagement and experiential marketing.